The answer is: SEWANEE
VirtuconDG: Watch the video. The first time he reveals the "poker" hands each is 4 of a kind with one "random" discard card. The values of the discards are 3, 7, 3, 8, 3.
The Miami skywriting was ZIP . If you look up the zip code 37383 it is Sewanee, TN.
To next puzzle: Headliner.